[이뉴스TV] 양미영 기자 = 웅진코웨이가 지난 2월부터 TV를 통해 방영한 '깐깐한 물' 시리즈 광고 세 번째 편이 공개됐다.
실제 상황을 다큐멘터리로 만든 광고로 감성 마케팅을 펼치고 있는 웅진코웨이는 ‘임신 편’, ‘출산 편’에 이어 '백일 편'을 공개해 시청자들의 관심을 모으고 있다.
세상 밖으로 나오자 마자 CF 모델로 데뷔하여 유명해 진 시후가 어느새 생후 100일이나 됐다. 조금씩 고개를 가누기 시작하고, 물컵을 혼자 쥐고 물을 마시려고 애 쓰는 시후의 생후 100일 된 모습이 그대로 방영된다.
“시후야! 고마워” “아무것도 모르는 엄마라서 미안하고, 또, 미안해 ,그래도 무사히 100일!” “시후가 자랐다!” “엄마도 자랐다”
이번 CF에서는 모든 것을 다 주고도 부족한 것만 같아 자꾸 미안해 지는 초보 엄마의 마음을 담은 육아 일기 형식으로 구성됐다. 엄마는 하품으로 본인의 피곤함을 대신한 채 쉬 잠이 들지 않는 시후를 안고 달래보기도 하다가 결국 그대로 시후를 안은 채 소파에 잠이 들어 버린다.
아마 이런 장면은 아이를 키워 본 경험이 있는 주부들이라면 누구나 공감할 장면들이다. TV에서 보여주는 이러한 평범한 일상의 모습들이 바로 시청자들에게 공감을 자아내게 한 다큐멘터리CF의 인기 비결이다.
때로는 아파서 병원에서 울기도 하고, 그런 시후를 보며 안타까워 하기도 하지만 100일 동안 큰 탈 없이 잘 자라준 아이에게 고마워하는 이 세상 모든 엄마의 마음을 그대로 대변해준 이번 '백일 편' CF는 '생명이 마시기에 모든 이에게 깐깐한 물만 제공한다'는 광고 메시지를 효과적으로 전달할 예정이다.
기사입력: 2009/08/28 [09:08] 최종편집: ⓒ enewstv
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